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Chula Vista & the South Bay: San Diego’s Most Underrated Cash-Flow Market for 2026

Aerial view of a newer eastern Chula Vista South Bay residential neighborhood with tile roofs and mountains beyond

While investors chase trophy properties in La Jolla and Coronado, the smart money is quietly looking south. Chula Vista and the greater South Bay offer something San Diego’s glamorous coastal markets structurally cannot: rental properties where the numbers actually pencil. Lower entry prices, strong and diverse tenant demand, and real growth momentum make the South […]